Articles

Hashtag Printer – MO&Co.

October 2015

Here is a great example of how MO&Co used our Hashtag Printer!

MO&Co had an event which took place in Selfridges earlier on this month. It was for the launch of their space-styled clothing range for the autumn/winter collection. They wanted a quick and easy way to get their campaign known and everyone knows the best way to do that is through social media!

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With their very futuristic style of clothing they asked Say Fromage for an Hashtag Printer with a solid branded background. Their background was designed with their logo and campaign slogan.

Wondering how it worked?

Well, in the MO&Co store there was a section dedicated to the campaign where you would be greeted by Susie Bubble (Susie is a very well known fashion blogger who was there to welcome the visitors).

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The campaign successfully distracted shoppers from their shopping. The hosts were there to encourage the shoppers to take a picture with their phone against the background and post it on Instagram with the hashtag, #MOCO2060. The Hashtag Printer then downloaded all pictures uploaded with #MOCO2060 and prints it with the date, the user’s message and a logo for the event on.

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Fast, compact and easy #MOCO2060 was all over Instagram and Twitter within the hour. #Instantsharing

For more info see here.

#MOCO2060 #MOandCO