Say Fromage was asked to create a photographic experience for Just Eat at the X-Factor Final.

So we created a 'GIF Tunnel' that referenced the show's performer intros using strip lights with a catwalk and smoke machine. Fans used the experience to create their very own intro after they had collected their tickets.

Once inside the tunnel, a camera took eight pictures whilst fans strutted their stuff. It then 'boomeranged' it to create a GIF that they could share and print immediately from two large touch screens.