Last month was a lot of fun. Why, you ask? Because any month that involves building a giant-sized pinball machine is a fun month in our books. And replace the pinballs with footballs and we’re left wondering why we haven’t recreated something like this in the studio yet. We worked with Puma and Sports Direct to bring this insane, interactive experience to their annual conference.

Employees attending the conference had a chance to play for an awesome prize. Like regular pinball, each player had a set amount of time to get as many points as possible. Players would gain points by hitting certain targets; the harder the target, the more points. To make it even more challenging, they only had a minute! High scores were tracked on a Leader Board.

Now that’s all good and fun, but what about a memento to remember playing? That’s where we came in! We designed a compact bullet time rig made of 18 cameras set in a slight arch. These cameras fired whilst the player was kicking and the resulting images became an action-packed GIF.

How freakin’ cool are those? All of the players looked like proper footballers in their GIFs. And after playing all they had to do was walk over to our Sharing Station to share their GIFs via email or social media.