In February, we had the opportunity to work with TONI&GUY to create a unique experience at the launch event of their new product range Project De:Clone.

Instead of a Photo Booth, we decided to do something a little different. Combining the technology behind our Event Photography and all of the sharing magic of our traditional Photo Booths, we came up with a concept suitable for the most discerning of fashionistas. We provided lighting, a backdrop, an amazing professional photographer, and a Sharing Station to create a fashion shoot, Say Fromage style.

Guests at the launch event were invited to participate in the “Casting Studio.” They posed against our Fashion Background (a seamless paper used on professional photography sets) and photographer Montana Lowery captured them. She was using one of our wireless cameras so the images she took went directly to our Sharing Station, decked out in custom TONI&GUY graphics.

Another part of the bespoke experience took place at the Sharing Station thanks to some custom programming on our part. Before printing and sharing, guests were invited to input their name, a like, and a dislike using our touch screen. This was copied to the bottom of their image, along with Toni & Guy branding to give the finished photo a fashion cover look.

Check out some of the pictures below!