We created a unique bullet time photo experience for the iPro Sports World Cup of Gymnastics at The O2, London in April 2017. The goal was to maximise the awareness and fun of British and worldwide Gymnastics.

With Team GB Olympic bronze medallists Amy Tinkler and Sam Oldham, the iPro World Cup of Gymnastics sees the world’s best gymnasts. Back on home soil after the Rio Olympics, some of Team GB’s gymnasts were performing with world’s best in this major global event in front of a packed out crowd in London.

The moment and movements of budding gymnasts and pro’s were captured in the bullet time photo booth and turned into creative 8-second animated bullet time videos.

We set up in the foyer for maximum footfall, we used our bullet time photo booth, which is compact and portable, perfect for events like this. It has nine cameras and freezes the user’s motion within the custom background and stitches the stills together to create a 3D effect video. Two sharing stations allowed the bouncy gymnast fans to quickly view, choose their bullet time videos and post on all social networks instantly.