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Volvo – The New Family Model
For an Installation in Westfield Shopping Centre promoting Volvo’s new V60 car, Say Fromage created a GIF Booth that allowed families to customise their images with family symbols taken from the Volvo campaign.
Having taken 4 pictures with the GIF Booth, people were asked to enter their family name along with choosing from a number of symbols representing the different members of their family.
Installation images
The name and symbols were then applied to their image before it was printed. They also received an email with the GIF and information on the new car.
